![]() ![]() Not surprisingly, marketing genius Seth Godin has one of my favorite definitions of a brand: "A brand is a set of expectations, memories, stories and relationships that, taken together, account for a consumer's decision to choose one service over another."Ī brand is more than a set of brand collateral. ![]() With that in mind - and knowing that the whole branding conversation can feel a little overwhelming when you're attempting to tackle it yourself - we've decided to bring you a three part blog series focused on the ins and outs of branding, starting today with a branding overview and some tips on how to get clear on what your own brand is all about by filling out an abbreviated version of my signature Brand Styling Brief. And though a brand does often include a suite of brand assets such as a logo, a signature color palette or an icon design, for example, a brand is so much more than that. Branding is one of those words we tend to hear a lot these days - whether it's in respect to well known cult brands we love, like Glossier or Ban.do, or we're being told how essential it is for our own businesses or personal digital presences. ![]()
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